Built from
frustration.
HQ Shell Club didn't start as a business plan. It started as a problem we couldn't stop thinking about.
We kept seeing the same thing: keepers who genuinely cared about their crabs, working hard to do right by them, but struggling to find products that were actually designed for the job. Most of what's available was either too flimsy, too shallow, too unstable, or simply not designed with the biology of the crab in mind. The enrichment products were decorative. The water dishes were too small. The climbing structures were afterthoughts.
So we started building our own. And when we shared what we'd made with the hermit crab community, the response was immediate. People wanted this. People needed this.
HQ Shell Club is the result: a brand built specifically for the keepers who take their crabs seriously. Every product we design goes through the same process — we start with what the crab needs, then we engineer a product around that need. Functional first. Modular always. Beautiful when we get it right.
We're designed and engineered by Race Conditions Labs — a team that believes the best products come from approaching every problem with rigor, creativity, and genuine love for the end user. In this case, the end users are crabs. We're good with that.
This is just the beginning. We're building a full system — a world-class ecosystem of hermit crab habitat products that can grow with your crabitat for years. If you've been waiting for someone to take this seriously, we're here.